In 2018, the hit drama “Yellowstone” premiered on the Paramount Network. Starring Kevin Costner as a modern-day cowboy defending his sprawling ranch near Yellowstone National Park from private developers, it ran for five seasons and has spawned multiple spinoffs to satiate its cult-like following of viewers — many of whom were doubtless among the 8.8 million visitors who flocked to Wyoming in 2025, suggests Domenic Bravo, executive director of the Wyoming Office of Tourism.

True Ranch Collection is celebrating national recognition as two of its historic properties earned spots on the USA Today 10Best 2026 Readers’ Choice Awards for Best Dude Ranch. White Stallion Ranch in Arizona was ranked second for the third consecutive year, while Blackwater Creek Lodge & Guest Ranch in Wyoming claimed the 10th spot, cementing the collection’s reputation for preserving authentic western experiences.