Wyoming's cowboy culture thrives, attracting 'Yellowstone' fans (Copy)

April 28, 2026 – In 2018, the hit drama “Yellowstone” premiered on the Paramount Network. Starring Kevin Costner as a modern-day cowboy defending his sprawling ranch near Yellowstone National Park from private developers, it ran for five seasons and has spawned multiple spinoffs to satiate its cult-like following of viewers — many of whom were doubtless among the 8.8 million visitors who flocked to Wyoming in 2025, suggests Domenic Bravo, executive director of the Wyoming Office of Tourism.

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